Beyond the Fine Print: The Strategic Shift Required by the FTC’s “Junk Fee” Rule
The Federal Trade Commission’s (FTC) crackdown on “junk fees” isn’t just a minor compliance update—it is a total overhaul of the digital sales funnel. As this rule takes hold, businesses that rely on “drip pricing” (revealing fees only at the end of a transaction) are facing a “comply or die” moment. If you think this only […]